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Every gallon of Chevron gas comes with an added Bonus. What BONUS? Techron. I had gone to a Chevron gas station and was minding my own business when I looked up and was pleasantly surprised. See, there was a sign at the Chevron gas station with the phrase, "Every gallon comes with an added BONUS." At the bottom of the phrase was one single word, "TECHRON." My first thought was that the simple phrase was very to-the-point and very concisely pointed out a curious benefit to the consumer. I realized that this phrase can also be applied to any business one has. If you give clients or customers something extra, it will leave a lasting impression of you. Moreover, the possibility of them referring someone to you will increase in ways you would not imagine. As we all know, the best leads are the ones that come by referral. These referral prospects already have an immediate level of trust with you because they know someone who has used your services and been happy with it. Ask yourself the following questions: (Caution: Don't do this out loud in public because people might think you are weird and losing it.) * What differentiates me from my competition? * Why would anyone select me over another person for the transaction? * What unique quality do I offer the client?? * Why should you select me? Giving something that is different helps to promote your image as the right agent for the client. Be that gallon with the added BONUS. Add TECHRON to it. Your clients will love you for it. To make a lasting impression that positively separates you from the crowd, do the things that will create a strong memory in the minds of your clients. It helps if your name is the first name that comes to mind when they think about your area of specialty. It should be the thing that keeps them coming back time and time again and referring others to you as well because they are very satisfied by the experience they have had with you. This bonus can be in the form of paying for the seller's home warranty if you're representing the seller, paying for the buyer's home inspection if representing the buyer, taking a listing at a reduced commission (yeah some do), giving clients a small gift after closing, etc. These small gifts can be like a gift certificate to a local gas station or department store. You can even possibly create a little memory book or photo album that you can present to the client to show them a snapshot of their house-buying experience with you. This booklet can contain photos of the home, photos of them with you, and all the paperwork that was put together to seal the transaction and reach the home sweet home moment in time. By taking the time to document for them an experience as special as buying a house, they get the sense that they are not just another number to you—that you have depth to you and you are looking out for them. That goes a long way to making you stand out from the crowd. =========> What is your TECHRON? What is your added bonus?
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