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Improve your search engine placement by ensuring your site is optimized for the keywords and key phrases your potential customers are really searching for. Then through concentration on Conversion Tactics make sure the traffic is ultimately converted into sales. Making your website more visible to your potential customers and therefore more profitable for you is an increasingly important element of marketing. The online currently equates to 7% of all retail sales, estimates say this will grow to 25% by 2009. In 2005 Retail Sales were level whereas online grew +31%. Search engines also influence 40% of all retail sales. 85% of all web visits come through a search engine and every time someone searches. There are 2 possible outcomes: the searcher finds you OR they find a competitor. Aim to ensure that it is you they find by getting you improved search engine placement. The first stage of getting improved search engine placement is to give your website a thorough evaluation in relation to your competitors. At first review: 1. Your websites current level of natural search engine optimization technically and at a content level 2. Keywords or key phrases being searched for by your potential purchasers using r Keyword Service 3. Current level of Pay Per Click advertising (PPC) by you and /or your competitors 4. Current link building strategy (internal and external) 5. Current Online PR 6. Current search engine submission and directory submission listings and ongoing strategy 7. This is the basis to help us produce an Action Plan with you to address all these issues. 8. Identify where you sit against your competition. 9. Identify the keywords which are being used and concentrate on the words which have not only sufficient traffic but are likely to be the converting keywords. 10. Then ensure you are submitted to the appropriate search engines, directories and industry portals. 11. Consider the whether Pay per click advertising could be beneficial. 12. Review and develop a target list of PR opportunities using proprietary software we can see where the hub links for you. 13. Develop strategies to get back links from hubs and portals through Online PR and more traditional back link routes of email approach. 14. Then either work with you directly or through a web agency to implement the changes.
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