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Sending newsletters to existing and potential customers is a common business practice for good reason - for a minimal investment you increase your market visibility, enhance customer trust, establish your credibility, communicate about your product offerings and engage new and existing customers. Even an average quality newsletter sent only occasionally will help increase your visibility and remind customers who you are. However, to get the maximum benefit for your business, use the following simple newsletter rules: · Stick with a schedule send your newsletter regularly (monthly, bimonthly, or even weekly); people like and tend to trust newsletters that come on a regular schedule. However, remember not to "spam" your potential customers - there is a fine line between regularly communicating valuable information and sending something so often that it becomes a nuisance; · Give more than you sell don't use your newsletters for selling mainly; instead, try to provide your readers with useful content that will make them appreciate and trust you more; ideally your content should be about 95% giving (useful information for your readers) and only 5% about selling (company promotions); · Keep it simple don't try to offer too much information in a single newsletter; also don't add too many pictures or photos; remember that most of your readers aren't willing to spend more than 10 15 minutes reading your newsletter. But the most important thing you must consider when sending out a newsletter is to target it as tightly as possible - it must offer to your customers the specific information they want. For example, if your target group is retirees, then don't send them the information that interests only teens, and vice-versa. And that's where your CRM platform database comes into play by analyzing your customer's demographics and past behavior you'll understand exactly what they're interested in and you'll be able to send highly targeted newsletters. Here's a real life case study. An owner of a small on-line store received some portable video players and sent a newsletter to all his customers 40 years old and younger who had previously bought an mp3 player from his store. The newsletter was about the newest technologies in portable players, with only a small advertisement for the portable video players at the bottom of the newsletter. Although the advertisement was not a major part of the newsletter, it generated 45 sales for him in only 3 days more than he sold to regular visitors during the whole month. InfraWeb offers several products that help you to connect with customers through newsletters. Firstly, the web based CRM allows you to manage your customer details, with no need to setup or maintain software. You can access your customer details wherever you can access the Internet - virtually anywhere in the world. InfraWeb's advanced search functionality quickly narrows down your target customers. Once you have identified your target market, InfraWeb allows you to send professional, e-newsletters and perform mail merges, or you can simply use a defined mailing list. InfraWeb's web based CRM makes the whole process of customer engagement simple and streamlined, letting you focus on your business and customers.
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