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In the movie The Usual Suspects there's a scene where a detective is interrogating an alleged criminal. The detective says to the suspect, "The first thing I learned on the job, know what it was? How to spot a murderer. Let's say you arrest three guys for the same killing. Put them all in jail overnight. The next morning, whoever is sleeping is your man. If you're guilty, you know you're caught, you get some rest - let your guard down, you follow?" When Larry Craig's "difficulties" came out recently, it reminded me of that scene. For a while, this story was all the media was reporting on. Larry Craig, senator from Idaho, was arrested after an officer investigating lewd conduct was tapped on the foot, allegedly, apparently, by Mr. Craig. On August 8th, he pled guilty to misdemeanor disorderly conduct. He paid more than $500 in fines and fees, and a 10-day jail sentence was stayed, with one year probation. A spokesman for Craig said later that it was a "misunderstanding". Huh? A misunderstanding. But he pled guilty. Why would he do that? Craig later said, "I should have had the advice of counsel in resolving this matter. In hindsight, I should not have pled guilty. I was trying to handle this matter myself quickly and expeditiously." Here's where the incongruity comes in: 1. An innocent man doesn't plead guilty. An innocent man puts up a huge fight, doesn't get any sleep, rages about his innocence. (This is not to say that guilty people don't also use this same tactic.) 2. Mr. Craig didn't call for his attorney. The first thing anyone does--guilty and innocent--is call an attorney. The quickest and most expeditious way to handle a legal problem is to get represented. 3. By saying, "I am not gay - nor have I ever been gay," he believes that it is possible to be gay, say six months ago, then become ungay, say last week. This points towards a "waffling" and cover up. And last, but perhaps the most incongruous action of all: 4. Mr. Craig didn't go directly home to Mrs. Craig to tell her. Now, if something as allegedly preposterous as this happened to any one of us and had no basis in reality, the first place we'd go is our spouses or significant others. Senator Craig has come up with a scapegoat in the form of "the media". He claims that he pled guilty because he had been troubled by the investigations into his alleged homosexuality by the Idaho Statesman and claims that he has "been relentlessly and viciously harassed". The media is easily vilified and a safe scapegoat, but here with his "history" it doesn't ring true. Here's where persuasion comes in. If you were in the Senator's shoes, how could this story be framed? Did his incongruity give him away? And what can he do to unframe himself?
Article Source: http://www.articletap.com
Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.
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