Home | Business | Advertising
If you sell a product, you need a label for that product. Your label might be the last thing you think of, but product label printing is actually a very important piece of your marketing program. There’s more to custom label printing than what meets the eye – you have to think about paper material, adhesives and coatings as well as the design and text. Here are a few key basics you need to know before you get started: 1. You can find a great label printing company online and get bids from many of them before you choose. 2. Printers can do it all for you, from supplying the right kind of paper to designing your product labels, if you want. 3. Digital label printing is available for short runs – a boon to small businesses. Here are some recommendations on label printing: Research printing companies online. Many companies specialize in label printing or have printers that are used especially for labels. You can even get a free instant quote on many Web sites by answering a few simple questions, like how many you need and if you’ll be using four-color printing. One good online resource for label printing is LabelLab (www.labellab.com), which has a good FAQ list for beginners. Think about what kind of label material you need ahead of time. Ask yourself what conditions your labels must survive in (freezers, outdoors, water?) Also, will you want to write on the labels? Some labels have a writeable surface while others have a glossy laminate that makes them easy to clean, but almost impossible to write on. Film product labels (called BOPP) are best for packages that will be wet, like shampoo. Another consideration is the look – do you want a see-through label for a glass jar or maybe a transparent label to add effect? You can also get labels “hot-stamped” with silver or gold foil that will really make them pop. Pick the best size for your product. You don’t want a teeny, tiny label on a huge product and you don’t want a huge label on a small product. Make sure you pick a label size that is proportional to your product size. You can get circle- or oval-shaped labels in addition to the common rectangular or square shapes. It’s hard to find a printer that can print custom label shapes, but they’re out there. You’ll just need to do some extra research to find a printer that can do it. Choose the right colors. Make sure that the colors you choose for your labels complement your package color. Many people forget to envision the label on the actual package and then they get contrasting product packages when they’re all put together. Make sure you get a digital proof or paper proof so that you can make sure the colors on the label will work with the rest of the packaging. Go “green.” If you have a product that is environmentally friendly, you can make your labels green too. Ask the printer to use biodegradable film labels made from corn, or ask for recycled paper labels.
Article Source: http://www.articletap.com
Visit this site for more information on label printing
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
