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Resources page that helps your ranking It is not enough to have an expensive website; you need to get enough business leads out of your website. This will happen only when your website gets listed on top in the search results pages of popular search engines like Google, Yahoo, MSN, AOL, Alta Vista, etc. It is not that easy to get listed on top or to get good rankings in search engines. It is possible only through application effective search engine optimization strategies. One of the factors that help a site’s better ranking is backlinks. A website with a large number of backlinks will have a better ranking in search engines. If you have a number of websites that point to your website by having a contextual link in their website then your site’s ranking will be high for those keywords for which you are linked. The importance of a site increases with the increase in the number of backlinks. One of the ways of creating backlinks is by having a relevant resources page. A resources page is nothing but a page that provides your website users with the relevant resources or useful links about related products or services. There are number of advantages in having such a resources page in your website. Primarily, your website users benefit by finding the related services through your website which will make them come to your website again. For example a website like www.apropos-conservatories.com that deals with glass designs for homes and buildings will attract visitors who are currently looking for building material or who are currently building something or who are looking for something related to construction of buildings. By providing them with links to websites that deal with construction of a building or building material such as blinds, lighting etc., will serve as a useful resource page. Secondly, when you include a link in your resources page you can inform the corresponding website owner and request for a link exchange and request them to place your link in their website. Thus you can create a relevant link directory for the ranking benefit of your website. When you create a resources page and a link directory for your website it certainly will increase your site’s ranking by the number of backlinks it would have created through link exchange. Furthermore, it will also drive traffic to your website from those websites. However, there are few things that you need to pay attention to ensure the success of your link directory in enhancing your website’s ranking. It is not all backlinks that are useful; your backlinks should come from sites with a decent pagerank. If you are a PR4 site and if you get a link from a PR2 site then it may not be that useful even if it is a relevant or contextual link. You might be risking your existing PR by linking to such sites. In this example, you should link to a site with PR4 or higher. Also, the linking page should be closer to the home page and your link should not be placed along with hundreds of other links. If you use your resources page effectively keeping in mind the above points you will certainly be able to get good rankings.
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Liam Derbyshire is author of this article on Resources . Find more information about Resources here.
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