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"The secret weapon for the greatest car salesman in the world, Joe Girard, was custom greeting cards. This is a little-known fact that surprises most people who study Joe’s selling techniques. Why do custom greeting cards work so well? How can you harness the power of this simple little tool? Why custom greeting cards work The reason greeting card printing is so effective is that it accomplishes so many positive marketing and advertising goals in a simple, inexpensive, compact package. Custom greeting cards expose your brand to customers on a regular basis and also connect your brand to positive messages associated with holidays and birthdays. Additionally, custom greeting cards simply create a point of human contact with your customers. Few other marketing tools so effectively connect all of these positive marketing goals in a cost-effective advertising tool as do custom greeting cards. How you can use custom greeting cards Joe Girard understood the importance of regular contact with customers. This helped the customers think of Joe whenever they needed a car. They went to Joe first because Joe had done an excellent job of continually reminding these customers through custom greeting cards. First of all, send greeting cards on a regular basis. National holidays and birthdays are an excellent excuse to make a point of contact with your customer. This also connects your message with the positive messages of the holidays. Next, don’t forget to brand your custom greeting cards. This will help your customers remember you when they need what you have to offer. Branding includes logos, color schemes, or the company name, to name a few examples. Finally, whenever possible personalize your custom greeting cards with your customer’s name. This will help customers feel more connected to you. This also shows customers that you care about their needs. By the time Joe Girard retired he was mailing around 13,000 custom greeting cards every month! Still not convinced that they can work for you? Joe Girard sold 13,001 new cars in only 15 years, and that only includes cars sold to individuals. When asked about his advertising method of choice, Joe always pointed to his use of custom greeting cards. "
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