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As an experienced coffee shop owner I know that excellent interior design and comfortable surrounding will attract customers who are prepared to pay a little more for their coffee. Equally important is the volume of trade passing through your shop – your objective should be to move as many people as possible through your shop in the quickest time possible. So if you are thinking of opening a coffee shop, I would suggest you bear in mind the following points: 1. Pay for a professional designer or shop fitter to plan the layout and interior design of your shop. The investment will be worth it in terms of customer volume! 2. Do not entertain the idea of any shop which cannot provide space for at least 60 seats. 3. Buy small tables for 2 people, which you can put together to form larger tables. Customers will often come to your shop in pairs, and the British reserve inhibits people from being willing to share tables. Don’t waste space by having 2 people use a table for 4. 4. Look for external seating area – even more important now that smoking in public eating places has been banned.
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Further information about coffee shop startups is included in our website www.howtosetupacoffeeshop.co.uk where you can download a free newsletter and Don Clarke's top 10 tips. The guide will soon be available in Turkish, and a version is currently being prepared for the US market.
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