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Kim and Charles Petty's Articles in Labor Relations

  • How to Achieve Excellence in Sales
    Most people are always striving to better themselves. It's the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of people's awareness that in order to better themselves, they have to continue improving their personal selling ab abilities.
  • Secrets of Getting Free Advertising
    The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
  • A Checklist of Questions to answer before you buy a Franchise
    Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.
  • 10 Reasons To Sell A Fee Based Subscription Ezine
    1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
  • How To Successfully Joint Venture Your Online Business
    How To Successfully Joint Venture Your Online Business With Offline Businesses
  • How To Use Online Auctions As Traffic Generators
    There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.
  • Online Discussion Board Advertising
    Posting messages on online discussion boards is a great way to get free advertising. When you post a message include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention-getting sentence why they should visit your web site or e-mail your auto esponder.
  • 5 Quick Ways To Increase Your E-zine's Subscriber Base
    1. Give Incentives
  • 5 Unique Ways To Get FREE Advertising
    1. Give Testimonials
  • How To Use Database Marketing To Skyrocket Your Online Profits
    Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.
  • Things you ought NOT to do if you want to stop foreclosure
    Things you ought NOT to do if you want to stop foreclosure on your home
  • 8 Ways To Get People To Visit Your Web Site Again And Again
    1. Polls
  • How To Increase Your Online Sales Anytime
    Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
  • How To Eliminate Your Competition Without Bloodshed
    So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!
  • Build A Successful Business By Staying Connected
    Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
  • 9 Sure-Fire Ways To Increase Your E-zine's Readership!
    You Have Won!
  • 18 Reasons To Write An E-book And Then Give It Away For FREE
    1. People will visit your web site to get the free valuable information.
  • The Secrets Of Chat Room Marketing Exposed
    Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken into categories. Find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.
  • How To Turn Freebies Into Sales
    You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
  • 3 Ways To Generate Profitable Business Ideas Anytime
    All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.
  • Joint Ventures Revealed
    Joint Ventures Revealed
  • Reward Your Customers
    The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement: Number Of Purchases
  • Redecorate Your Web Site To Increase Sales
    The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors.
  • 10 Scorching Ways To Heat Up Your Sales
    1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.
  • 5 Innovative Ways To Advertise Your Web Site
    1. Directory Linking
  • 10 High Octane Ways To Unleash Your Profits
    1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
  • 5 New And Lesser-Known Online Business Ideas
    1. Ask people to find a hidden link in your ad copy. If they find the hidden link, tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
  • 10 Psychological Desires To Insert Into Your Ad
    1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
  • 20 Possible Reasons Why Your Business Is Failing
    1. You don't offer free original content.
  • 10 Super Charged Ways To Spark Your Sales
    1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.
  • 10 Ways To Improve Your Customer Service
    1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
  • 10 Persuasive Triggers To Plug Into Your Ad
    1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
  • 10 Lightening Fast Ways To Escalate Your Sales
    1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.
  • 8 Benefits Of Helping An Online Business Newbie
    Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.
  • 8 Ways To Increase The Perceived Value Of Your Freebies
    Almost everyone is giving away a freebie so they can attract people to their web site. They are giving away free e-zines, ebooks, services, etc. What's happening to all this free stuff? It's loosing it's perceived value. Every time you surf the internet or check your e-mail you see at least 20 to 50 freebies offers.
  • 10 Things You Should Try To Barter For Before Buying
    1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.
  • 10 Ways To Gain An Avalanche Of Sales
    1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
  • 10 Phenomenal Ways To Plug In Extra Profits
    1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.
  • 20 Ways To Convert Visitors Into Subscribers
    1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.
  • 20 Sure-Fire Ways To Get People To Link To Your Website
    1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
  • 20 Ways To Increase Your Traffic And Sales With eBooks
    1. People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.
  • 10 Ways To Propel Visitors To Your Order Page
    1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy.
  • 10 Ways To Promote Your Web Site While Doing Non Business Tasks
    1. Have a bumper sticker printed up with your website address and other business information. Place it on the bumper of your car. People will see it when you're driving.
  • 10 Ways Web Site Text Can Impact Your Reader's Buying Decision
    The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.
  • Paper Recycling and Easy Source of Extra Income for Anyone
    One of the easiest (and best) ways of making extra money is by collecting old newspapers and selling them to a "recycling plant" in your area.
  • 10 Ways To Suck Up Orders Quicker Than A Super Vacuum
    1. Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week.
  • 10 Ways To Keep Visitors At Your Site Longer
    The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.
  • 10 Ways To Make Your Ad Command Attention
    1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
  • 10 Sure-Fire Ways To Intensify Your Sales
    1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
  • 12 High Readership Content Ideas
    1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.
  • 10 Ways To Sell Your Products Faster
    1. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.
  • 10 Nitty-Gritty Ways To Increase Your Orders
    1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.
  • Aspen Nightlife - Music in the Mountains
    There is always something of interest going on in Aspen, and September is no different. During the month of September, every year, JAS comes to Snowmass.
  • 10 Ways To Get New Product Ideas
    1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
  • 10 Ways To Increase Your Traffic And Sales
    10 Ways To Increase Your Traffic And Sales By Giving Away Software
  • Aspen Nightlife - Winterskol
    Since Aspen is a wintertime playground for so many people, it is only fitting that everyone in Aspen during the month of January participates in Winterskol. This is literally a celebration of winter, cold, and snow - which is a great deal of what makes Aspen, well, Aspen! Winterskol is the ultimate Aspen party.
  • 10 Ways To Create A Popular Online Community
    An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.
  • 10 Ways To Increase Sales By Promoting Yourself
    People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.
  • 10 Tips For Writing A Highly Persuasive Ad
    1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
  • 10 Ways To Increase Your Affiliate Commissions
    1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.
  • 10 Ways To Increase The Perceived Value Of Your Product
    1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.
  • 10 Sizzling Ways To Ignite Your Profits
    1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
  • 10 Strategic Ways To Maximize Your Profits
    1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
  • Aspen Nightlife - The Crystal Palace
    If you like comedy, you should visit The Crystal Palace. This Aspen landmark was established in 1957, and has been offering quality dining with satire comedy ever since.
  • 10 Killer Ways To Keep Your Profits Rolling
    1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site.
  • 10 Upsell Strategies That Will Increase Your Profits
    As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.
  • 10 Shocking Ways To Super-Charge Your Sales
    1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
  • 10 Sizzling Ways To Improve Your Ad Copy
    1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
  • Aspen Nightlife - Harris Concert Hal
    There is always something going on in Aspen, Colorado and the Aspen nightlife is very active. You can find a wide variety of things to do - but if you want a little culture, you should definitely find out what events are planned at the Harris Concert Hall.
  • Aspen Nightlife - The Ultimate Taxi
    This isn't your ordinary taxi ride! The Ultimate Taxi is actually entertainment that is not to be missed. This is a thirty to forty minute musical ride around Aspen - but it's not like any other ride you will take in your lifetime.
  • 10 Proven Ways To Accelerate Your Profits
    1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.
  • 10 Killer Ways To Jump Start Your Profits
    1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
  • 10 Sure-Fire Phrases That Will Increase Your Traffic
    1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.
  • Aspen Nightlife - The Wheeler Opera House
    The Wheeler Opera House has been an integral part of Aspen nightlife, history, and culture since 1889 when Mr. J.B Wheeler and the Conried Company presented The King's Fool. While the building started out as an Opera House, it was only used for town meetings and such by 1893, when the silver mines had played out.
  • Aspen Nightlife - Syzygy
    Syzygy, which is located on East Hyman Avenue in Aspen, Colorado, has repeatedly won awards for being one of the best restaurants in this ski town. Featuring outstanding jazz music and food that is out of this world, Syzygy is the place to be when it comes to Aspen nightlife and fine dining. This is an Aspen landmark that is not to be missed.
  • 10 Ways To Amplify Your Orders
    1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
  • Aspen Nightlife - Theatre in the Park
    Founded in 1983 by Kent Reed, Theatre in the Park has become an Aspen tradition that adds to the delight of Aspen nightlife. Theatre in the Park once actually was theatre that was performed in a tent in the park.
  • 10 Reasons Why People Don't Visit Your Web Site
    1. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site.
  • Christmas In Aspen - Aspen Nightlife
    Aspen, Colorado is a great place to spend your Christmas vacation. You can spend your days on the slopes, and your nights taking advantage of all of the planned Christmas activities, as well as the usual Aspen nightlife. No matter what your interests are, there is always something to do in Aspen.
  • Aspen Nightlife - The Club Scene
    After a day on the slopes in Aspen, Colorado, you are probably ready to do some partying. The Aspen club scene starts hopping shortly before the slopes close.
  • Aspen Nightlife - US Comedy Arts Festival
    If you can visit Aspen in March, make sure that you catch the US Comedy Arts Festival that is held in various venues throughout Aspen.
  • 10 Killer Profit Boosters
    1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
  • 10 Order Pulling Ways To End Your Ad Copy
    1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
  • Aspen Nightlife - Country & Western Dancing
    Believe it or not, there is only one place in Aspen where you can scoot a boot across the dance floor to the sounds of George Strait, and other Country & Western favorites - Shooter's Salon.
  • Aspen Nightlife - Aspen Center for Environmental Studies
    Aspen Nightlife isn't always about music and dancing. The Aspen Center for Environmental Studies is a great place to go at night! There are many planned activities related to environmental studies, and you shouldn't miss the weekly Potbelly Perspective Series.
  • Aspen Nightlife - Club Chelsea
    The Club Chelsea is a fashionable club that is a traditional part of the Aspen nightlife social scene. Featuring a piano bar, a dining area, a dance floor, and a private smoking room, this is high-toned entertainment at its very best.
  • Aspen Nightlife - Aspen Dance Fest
    If you have the opportunity to visit Aspen during July and August, you absolutely must use the opportunity to see many of the performances that are part of the Aspen Dance Fest. The Aspen Dance Fest features critically acclaimed contemporary dance companies from around the United States.
  • Aspen Nightlife - The Sneaker Ball
    You may have been to many balls in your lifetime, such as Christmas Balls, Spring Balls,and even Debutante Balls - but if you haven't been to the Sneaker Ball in Aspen, Colorado, you are missing out on all the fun! Known as 'Aspen's Greatest Party,' the Sneaker Ball is held annually at the St. Regis Hotel on East Dean Street every March.
  • 10 Riveting Ways To Nail Down Instant Sales
    1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.
  • Aspen Nightlife - Art Galleries
    Aspen is famous for more than skiing. There are currently more than thirty art galleries in and around the Aspen area, where art created by famous artists around the world resides.
  • Aspen Nightlife - How to Find the Entertainment
    No matter what time of year it is when you visit Aspen, there is always something going on - even in the off season. The town is small, but there are usually several types of entertainment offered each evening in different parts of the small town. Generally, you won't have to search too hard to find some entertainment - but it is better to know exactly what is going on all over town, so you can choose the Aspen nightlife that best suits your interests.
  • Successful After School Programs
    What marks a successful after school program? What are the things that you should look for when enrolling your child into one such program? Other than the obvious advantage of learning something new, successful programs incorporate many things that help the development of the child.
  • Aspen Nightlife - Taste Festival
    Winter time isn't the only time to visit Aspen. There is a great deal going on each summer, and one of the highlights each June is the Taste Festival.
  • 10 Killer Ways To Make People Click
    1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks"
  • Computer Security Ethics and Privacy
    Today, many people rely on computers to do homework, work, and create or store useful information. Therefore, it is important for the information on the computer to be stored and kept properly. It is also extremely important for people on computers to protect their computer from data loss, misuse, and abuse. For example, it is crucial for businesses to keep information they have secure so that hackers can't access the information. Home users also need to take means to make sure that their credit card numbers are secure when they are participating in online transactions. A computer security risk is any action that could cause lost of information, software, data, processing incompatibilities, or cause damage to computer hardware, a lot of these are planned to do damage. An intentional breach in computer security is known as a computer crime which is slightly different from a cypercrime. A cybercrime is known as illegal acts based on the internet and is one of the FBI's top priorities. There are several distinct categories for people that cause cybercrimes, and they are refereed as hacker, cracker, cyberterrorist, cyberextortionist, unethical employee, script kiddie and corporate spy. The term hacker was actually known as a good word but now it has a very negative view. A hacker is defined as someone who accesses a computer or computer network unlawfully. They often claim that they do this to find leaks in the security of a network. The term cracker has never been associated with something positive this refers to someone how intentionally access a computer or computer network for evil reasons. It's basically an evil hacker. They access it with the intent of destroying, or stealing information. Both crackers and hackers are very advanced with network skills. A cyberterrorist is someone who uses a computer network or the internet to destroy computers for political reasons. It's just like a regular terrorist attack because it requires highly skilled individuals, millions of dollars to implement, and years of planning. The term cyperextortionist is someone who uses emails as an offensive force. They would usually send a company a very threatening email stating that they will release some confidential information, exploit a security leak, or launch an attack that will harm a company's network. They will request a paid amount to not proceed sort of like black mailing in a since. An unethical employee is an employee that illegally accesses their company's network for numerous reasons. One could be the money they can get from selling top secret information, or some may be bitter and want revenge. A script kiddie is someone who is like a cracker because they may have the intentions of doing harm, but they usually lack the technical skills. They are usually silly teenagers that use prewritten hacking and cracking programs. A corporate spy has extremely high computer and network skills and is hired to break into a specific computer or computer network to steal or delete data and information. Shady companies hire these type people in a practice known as corporate espionage. They do this to gain an advantage over their competition an illegal practice. Business and home users must do their best to protect or safeguard their computers from security risks. The next part of this article will give some pointers to help protect your computer. However, one must remember that there is no one hundred percent guarantee way to protect your computer so becoming more knowledgeable about them is a must during these days. When you transfer information over a network it has a high security risk compared to information transmitted in a business network because the administrators usually take some extreme measures to help protect against security risks. Over the internet there is no powerful administrator which makes the risk a lot higher. If your not sure if your computer is vulnerable to a computer risk than you can always use some-type of online security service which is a website that checks your computer for email and Internet vulnerabilities. The company will then give some pointers on how to correct these vulnerabilities. The Computer Emergency Response Team Coordination Center is a place that can do this. The typical network attacks that puts computers at risk includes viruses, worms, spoofing, Trojan horses, and denial of service attacks. Every unprotected computer is vulnerable to a computer virus which is a potentially harming computer program that infects a computer negatively and altering the way the computer operates without the user's consent. Once the virus is in the computer it can spread throughout infecting other files and potentially damaging the operating system itself. It's similar to a bacteria virus that infects humans because it gets into the body through small openings and can spread to other parts of the body and can cause some damage. The similarity is, the best way to avoid is preparation. A computer worm is a program that repeatedly copies itself and is very similar to a computer virus. However the difference is that a virus needs o attach itself to an executable file and become a part of it. A computer worm doesn't need to do that I seems copies to itself and to other networks and eats up a lot of bandwidth. A Trojan Horse named after the famous Greek myth and is used to describe a program that secretly hides and actually looks like a legitimate program but is a fake. A certain action usually triggers the Trojan horse, and unlike viruses and worms they don't replicate itself. Computer viruses, worms, and Trojan horses are all classifies as malicious-logic programs which are just programs that deliberately harms a computer. Although these are the common three there are many more variations and it would be almost impossible to list them. You know when a computer is infected by a virus, worm, or Trojan horse if one or more of these acts happen:
  • Blind Date vs Internet Date
    Your friend has decided that you need help with your social life so she sets you up with a blind date.a friend of a friend of a friend. You, foolishly, accept. Now there you are. It's less than one hour since you were introduced.
  • 10 Profitable Reasons To Add A Discussion Board
    10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
  • 10 Shocking Ways To Energize Your Sales
    1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
  • 10 Mind Busting Ways To Gain More Orders
    1. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc.
  • Blind Date vs Internet Date
    Your friend has decided that you need help with your social life so she sets you up with a blind date.a friend of a friend of a friend. You, foolishly, accept. Now there you are. It's less than one hour since you were introduced. You are sitting in a Thai restaurant and you hate Thai food. The entre has not yet been served. His idea of enlightened conversation is who will be in the final fouryou aren't into sports.

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