Sandra P. Martini's Articles in Business - ArticleTap

Search:

Sandra P. Martini's Articles in Business

Show All\|Display Category\|Title\|Newest\|Oldest
5 Strategies To Getting Your Money's Worth At Seminars & Workshops You open your email to find a notice about an upcoming seminar or workshop on a topic you desperately want to learn more about. How to Use Email as a Marketing Strategy Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums. Time and Productivity Management -- Sandy Style There are hundreds, if not thousands, of books on time and productivity management and most of them appear to have been written by dedicated individuals who work in a vacuum -- they certainly aren't entrepreneurs building businesses from home offices with all the distractions that environment can bring. How To Handle Your Newsletter Unsubscribes The most common question I hear from my clients is "What did I do wrong?" immediately followed by "Maybe I should stop publishing my newsletter since no one likes it." What have you done? Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business? Are You Preventing Sales and Turning Away Customers? In their struggle to get clients and customers quickly, many self-employed business owners make the same mistakes again and again and wonder why no one's calling. Here's a look at just a few of them: 3 Reasons Your Prospects Aren't Buying From You Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline. 4 Ways to Build Your Ezine List Without Spending a Dime I want to cover the Top 4 ways I built my list. Each of the following items can be done without spending a dime. How Different Personalities Deal With Change The most successful entrepreneurs not only embrace change, they actively seek it out knowing that greater fulfillment, greater success and greater profits come with constant adaptation to the market. RSS and Aggregators: So Easy A Caveman Could Use Them "RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Consumers of RSS content use special browsers called "aggregators" to watch for new content in dozens or even hundreds of web feeds. Giving Back Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? 5 Must-Haves for Your Business Retreat The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is going wrong and what just plain isn't going anywhere. Are you a "Dynamic Dan", "Opportunistic Oliver" or "Scared Susie"? As a person, your success, or failure, depends in part on how well you adapt to change. "Where's the cash? 7 SIMPLE and PROVEN steps you can easily take right now to get paid faster" It's that time again. You send out invoices and sit and wait, and wait, and wait for your clients to pay you. Sometimes it's a matter of cash flow on their end, sometimes they are just too busy and forget and other times it's something little that they are unsure of, but haven't found the time to contact you. 7 Simple Ways to Consistently Build Your Ezine List HOW do I build my ezine list? or How do I get more people to sign up for my ezine list? Where are You in the Hierarchy? There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about. What business are you REALLY in? Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service. Do You Suffer From Marketing Overwhelm? It's important to remember that good marketing is about two things: 1/ educating your community (target audience) about what problems you solve and 2/ building a relationship with those in your community. Which is Better: Direct Mail, Teleseminars or Webinars? With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I've had a few clients ask which is better to use in their business: old-fashioned direct mail, teleseminars or webinars? Are You Client Friendly? There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". So I have to ask you, are you "client friendly" - that is, are you easy to do business with? The Most Common Client Objections and How to Deal With Them "A desire can overcome all objections and obstacles." -- Anonymous Think about the above quote for a second. When you want, I mean REALLY want something, you can almost always rationalize getting it. You find a way to overcome that nagging little voice whose job it is to object and throw up obstacles. I want you to view objections as a good thing. Yes, seriously! Does Your Elevator Speech Pass the Goldfish Test? Hello! How are you? So what do you do? The clock has started. I've just met you and within those first several seconds have formed an opinion of your success, your income, your education, etc. Your mission, should you decide to accept it, is to get our attention so that we are focused on you and your business. You have between 20 and 30 seconds max. Can you do it? Top 5 Tools For Insuring Your Marketing Plan Attracts Clients In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you. 5 Success Indicators to Knowing If You Have a Hobby or a Business I'd like you to take a step back, look at your business as an outsider would and ask the question "Is this a hobby or a business?" Put aside the anger that immediately boils to the surface because, after all, you are working 12 hours a day, 7 days a week; eating and non-sleeping this entity known as your business with little financial return and look at it objectively. 5 Strategies for Getting Clients NOW I received an email from a struggling business owner the other day. She’s good at what she does, but is in danger of closing her doors after being in business for over 3 years due to a lack of long term clients. The problem? There are actually two... How to Avoid 97% of What Causes All Failures Two scenarios: A. You're in your office making up a new client folder for a client who doesn't yet exist. Your thinking about how you'll work together and the phone rings. It's a prospect who's interested in working with you. B. You're sitting at your desk deeply involved in a project and the phone rings. It's a prospect who's interested in working with you. Which one of the above prospects will get the best you? How Do You Know It's Time to Fire a Client? As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client. Proven Time Management & Productivity Techniques for Entrepreneurs -- Part II The following techniques work incredibly well for me. You should read and adapt them for your own personality and work style. Techniques 1 and 2 were in last week’s article and can be found at Proven Productivity and Time Management Techniques for Entrepreneurs – Part I. Proven Time Management & Productivity Techniques for Entrepreneurs My friends are always amazed at how much I accomplish and frequently ask "How do you get so much done?". I normally just shrug it off, but the question has been coming so much lately that I decided to share my top productivity techniques. My top two are included here and the remainder will come in next week's article.

Home

Sign Up for a free account or learn more
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds

About Us
Site Blog
Link to Us
Contact Us
Privacy Policy
Terms of Service

Powered by Article Dashboard